Custom Fitting

We coach, we fit, we care We coach, we fit, we care
Our added value to you

After spending years honing our skills and working closely with club golfers like you, we're confident that we can lend a helping hand wherever your game needs a little fine-tuning.

As your PGA Professional team, we deeply care about your golf game and the happiness it brings you. That's where the philosophy of We Coach, We Fit, We Care comes into action – our approachable team is always ready to listen to your concerns and help you make positive changes that bring success on the course.

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We provide a full custom fit service on all his golf equipment brands for ladies and gents. Alnmouth Golf Club is an authorised Custom Fitting Centre for all Callaway, TaylorMade, Titleist, PING, Lynx clubs as well as Scotty Cameron and Odyssey putters. To book a fitting session ring David on 01665 830231 Extn 2 or call in personally to the Shop.

What is Custom Fitting?


We conduct most of our custom fitting from our indoor studio which offers the best indoor facilities, giving golfers a much more realistic feeling for strike and how the club would feel on the golf course. This is a controlled environment to give us the best results in data tracking. If a client particularly wants to be fitted outside this can also be done.

Utilising Foresight GC2 Technology allows us to show golfers clear and accurate ball flight data as well as swing and club head data to make an informed decision and develop and understanding of why the ball behaves a certain way. This level of technology is renowned as the very best on the market and gives us information better than any other product available. In addition, with highly trained PGA Professionals, along with PGA training and training from the manufacturers we are sure to be able to get the best clubs for your game.


We have all the major brands in stock Ping, Titleist, Taylormade and Callaway. Combine this GC2 and the GC Quad launch monitor technology and we really do have all the best gear to get the perfect clubs to suit you.

We do not hold a lot of stock; we are PGA Professional fitting experts. We fit the client with what is right for them and then we order the product for the client to their specification. We price match other retailers so it’s not about price or selling certain brands, we fit what is best for the client.


Using the technology and fitting systems developed by major manufacturers helps us narrow down the options even more efficiently.

Most golfers are surprised how similar each of their swings are. Meaning impact location plays a huge part in improving results and one of the reasons why shaft selection is so important.

We may take some static measurements to help determine a good starting point for length and lie angle of the clubs. The next step would be to synchronise the fitting with the golfers desired ball flight. Some people are unaware that a change to the specification of the golf club can change ball flight.  Once this is established we can start to look at some dynamic measurements hitting from a lie board with some sole tape on the golf club to confirm or to alter the specifications of the golf club. This last step is important to make sure the golfer will feel comfortable on the golf course knowing that if they make a good swing then they will hit a good shot. Equally important is just how good we can help make your bad swing - if this swing is made during the round a properly fitted set of clubs could be the difference between in bounds or not - this is what really helps start to lower them scores!

Some of the key factors that we might look at during a fitting- this will give you a flavour of the in depth service you will receive at Alnmouth Golf Club:


Smash Factor is ball speed divided by club speed. Smash Factor relates to the amount of energy transferred from the club head to the golf ball. The higher the smash factor the better the energy transfer.


Spin Rate is the amount of spin on the golf ball immediately after impact. Spin rate has a major influence on the height and distance of a shot. Spin rate is one of the least appreciated numbers, especially in windy conditions.


Launch Angle is the angle the ball takes off at relative to the ground. Launch angle is highly correlated to dynamic loft. Launch angle will always be a little less than dynamic loft, but will have a similar value.


Carry is the distance the ball travels through the air. An important thing to know about carry is that the value is given for a landing area that is the same height as where the ball is hit from. Then the golfer can adjust for uphill and downhill shots on the course.


Ball Speed is the speed of the golf ball immediately after impact. Ball speed is created by club speed and impact. Bad impact such as shots hit on the toe or heel will reduce the potential ball speed.


Club Speed determines a golfer’s potential distance. Club Speed is the speed the club head is traveling immediately prior to impact. More club speed equals more potential distance.


Attack Angle is the direction the club head is moving (up or down) at impact. Shots hit off the ground should have a negative attack angle in order to create “ball first” contact. However, golfers with slower club speeds should be careful not to hit too much down (negative attack angle) with their irons.


Club Path is the direction the club head is moving (right or left) at impact. Most golfers relate this number to hitting the ball “in-to-out” or “out-to-in”. A positive value means the club is moving to the right of the target at impact (“in-to-out” for a right-handed golfer) and a negative value means it is moving to the left of the target (“out-to-in” for a right-handed golfer).


Dynamic Loft is the amount of loft on the club face at impact. The golfer’s attack angle, how the shaft bends, how the golfer releases the club head, whether the club face is open or closed to the club path, and where the ball makes contact on the club face can all impact the dynamic loft.


Face Angle is the direction the club face is pointed (right or left) at impact. Most golfers refer to this as having an “open” or “closed” club face. A positive value means the club face is pointed to the right of the target at impact (“open” for a right-handed golfer) and a negative value means the club face is pointed to the left of the target (“closed” for a right-handed golfer).

Why Custom Fitting?

  • Clubs matched to your swing
  • Improved accuracy and distance
  • Bad shots are improved
  • More value from your investment
  • Greater confidence

Book a fitting today